Work with Pepper

Make $$ sharing recipes.

Share your brand with 3M+ home cooks.

Join the top cooking creators in the world sharing recipes on Pepper!Earn $$ for every home cook who joins to check out your recipes!

Pepper is where three million home cooks save, search and plan what they'll make next.We build programs that put your products into those recipes — in front of people deciding what to buy.

A placeholder Pepper brand profile for "Your brand", shown on a phone held in hand

Recipes, Creators, Community, Brands, Newsletters — all in one kitchen.

100K
recipes imported every month
3M+
home cooks
5M+
recipes
400K
recipes searched every month
2M+
social followers
250,000
newsletter subscribers
Brands we've worked with
  • Caraway
  • Popeyes
  • Instacart
  • Fishwife
  • Ghirardelli
  • HexClad
  • Fresh Origins
  • HelloFresh
  • Brodo
  • CookUnity
  • Lou Malnati’s
  • TUMS
  • Nation’s Restaurant News
  • Mowi Salmon
  • Naked Wines
  • Sam Adams
  • TAO Group
  • Borden
  • Sourmilk
  • NYCWFF
  • ChainFEST
  • Catch Hospitality
  • AgeTech Collaborative
  • Ocean Box
For creators

Creators need a recipe app.

A Reel isn't a recipe. It slides down the feed, and the ingredients end up retyped into someone's notes. Pepper gives your recipes a permanent, searchable home.

Creators already publishing on Pepper

Tineke Younger

@TinekeYounger

21, aspiring chef, 194K followers deep. Recipes finally somewhere people can cook them.

Earn $$ for every home cook you bring to Pepper.

Simply share your profile in your link in bio and let people come to you. We'll help you get onboarded with all of your recipes with just 1 click.

Making $$ for posting recipes has never been easier.

For brands

You're not shopping for a channel.

  • A newsletter.
  • A creator.
  • An in-app placement.

You're looking for a partner who understands your objectives, helps tell your story in an authentic way, and connects you with an engaged community that will actually go and buy your product.

That's where Pepper is different.

We're a team of creative food experts who know how to bring a brand to life — through recipes, organic video, creators, newsletters, community and in-app experiences.

How we work

We don't start with the channels.

We start with your objectives, then build the right program to inspire our community, raise awareness, and ultimately drive sales across the growing Pepper ecosystem.

  1. We start with your objectives

    What you’re launching, who it’s for, and what a win looks like. We listen before we pitch a recipe.

  2. We bring insight and craft

    400,000 searches a month tell us what people actually cook. We turn that into recipes, video and photography.

  3. We launch it together

    A custom program on your channels and ours — your page in the app, our socials, and Family Style.

What a program is built from
  • Recipes

    Developed around your products, structured to be cooked from and found by search.

  • Organic video

    Shot and edited in our own kitchen, made to travel on its merit rather than its spend.

  • Creators

    Matched to your brand from the people already publishing on Pepper.

  • Newsletters

    Family Style, to the 200K+ subscribers who open it to decide what’s for dinner.

  • Community

    3M home cooks who save, cook and come back — not an impression count.

  • In-app experiences

    A permanent, branded home for your recipes inside the app itself.

Let's talk.

  • Jake Aronskind
    Jake Aronskind
    Cofounder & CEO
  • Sara Domville
    Sara Domville
    Head of Partnerships
  • Ellie Harris
    Ellie Harris
    Head of Social

We can't wait to work with you.

Tell us what you make and we'll come back with the right next step. Drop us a line:

Tell us about your brand and what you want to move, and we'll come back with the right next step. Drop us a line: