Work with Pepper

Put your recipes where people cook.

Three million home cooks keep their recipes on Pepper. Publish here and reach them when dinner's being decided.

A placeholder Pepper brand profile for "Your brand", shown on a phone held in hand

Recipes, Creators, Community, Brands, Newsletters — all in one kitchen.

400K
recipe searches every month
3M
home cooks on Pepper
5M+
recipes organized
For brands

More than a media buy.

Recipes are how people meet a product. Pepper puts your brand where cooking gets planned, and makes the content to match.

Brands we've worked with
  • Caraway
  • Popeyes
  • Instacart
  • Fishwife
  • Ghirardelli
  • HexClad
  • Fresh Origins
  • HelloFresh
  • Brodo
  • CookUnity
  • Lou Malnati’s
  • TUMS
  • Nation’s Restaurant News
  • Mowi Salmon
  • Naked Wines
  • Sam Adams
  • TAO Group
  • Borden
  • Sourmilk
  • NYCWFF
  • ChainFEST
  • Catch Hospitality
  • AgeTech Collaborative
  • Ocean Box
01

The work we make

Shot, edited, and run on our own channels, to an audience that already cooks. Every Reel below is a real campaign. Tap to watch.

  • Caraway
    Valentine’s chicken parm, fried in the Caraway Rondeau
  • Mowi Salmon
    Salmon Wellington
  • Brodo
    Grass-fed butter bone broth latte
  • Sourmilk
    Three Greek yogurt dips
  • Sam Adams
    Farmhouse Reuben for the Our American Dream Cookbook
02

Your page in the app

An engaging home for your recipes

Somewhere for your community to cook with your products: saved, searched by name, returned to every week. Not a campaign that ends; a permanent shelf.

  • Every recipe structured: ingredients, steps, timings, photos.
  • Collections grouped the way customers actually shop.
  • Found by product name, by cooks choosing tonight’s dinner.
Preview
What we can be for you
  • An agency that makes the work

    We turn your products into on-trend, in-the-kitchen content built to go viral. Recipes, video, photography, the lot.

  • A co-marketing partner with reach

    Campaigns built together, our name next to yours. Seen by 1.5M followers across our socials and 200K+ subscribers to our newsletter, Family Style.

For creators

Creators need a recipe app.

A Reel isn't a recipe. It slides down the feed, and the ingredients end up retyped into someone's notes. Pepper gives your recipes a permanent, searchable home.

Creators already publishing on Pepper

Tineke Younger

@TinekeYounger

21, aspiring chef, 194K followers deep. Recipes finally somewhere people can cook them.

What you getServes 3M cooks Prep one upload Keeps forever
  1. A real home for your recipes

    Structured properly: ingredients, steps, timings, photos. Not a caption to screenshot. Yours, forever.

  2. Found by people already looking

    400,000 recipe searches a month. Your recipes surface long after the post stopped trending.

  3. A profile that looks like your brand

    Cookbook-style collections, your photography, your voice. The page people return to cook from, not scroll.

  4. Get paid for the cooks you bring

    Earn on every new cook who joins Pepper through you. Details when we talk.

Let's talk.

Tell us what you make and we'll come back with the right next step.

I'm a…

Or email help@peppertheapp.com.