Pepper Launches “Shoppable Recipes” with Instacart Collaboration
New York, NY — (September 29, 2022) — Pepper the App (“Pepper”), the social app for cooking, today announced a collaboration with Instacart that will allow Pepper users to order ingredients directly to their home from verified creators on the platform.
Since Pepper’s launch in September 2021, users have been able to find inspiration, new recipes, engage around cooking, and create digital cookbooks using the app. The Instacart collaboration is an exciting one for the Company as the Shoppable Recipes feature adds significant value to its growing community.
On the launch of the integration, Pepper’s Chief Product Officer Eli Silverman remarked, “This is another huge step towards changing the way people consume not just food content, but food. For the past year, Pepper creators have inspired hundreds of thousands of chefs in the kitchen. But inspiration goes as quick as it comes, and pantries rarely have what’s needed to cook any given recipe you come across online. Delivered ingredients closes the loop from inspiration to action, and I see Pepper’s future heading towards the intersection of content and commerce.”
Today, Pepper launches the Shoppable Recipes integration to its global user base of over 400,000 chefs!
So, how does the feature actually work?
Find a verified creator’s recipe on Pepper
Click into the recipe details
Scroll down & click the ‘Order on Instacart’ symbol
The ingredients to the recipe are added to your shopping list
Add items to your cart or remove ingredients you already have
Check out on Instacart!
Let us know what you think!